Selling to a competitor
Are you having troubles trying to sell your business?
Do you need to market to a competitor? How do you give information to a competitor without revealing too much information about yourself or your business?
You never should reveal your customer list at the beginning of your negotiations. Purchasers can use information about your business for their own interest.
By informing customers you are for sale, customers may be concerned your stability and may find an alternate supplier.
Often you can get a much higher price from selling to a competitor however you must proceed carefully to ensure confidentiality is maintained, in case your negotations fail.
You may want to have a broker handle the process because your business details can be kept confidential.